Academic Test 4 â Passage 01: Green Wave Washes Over Mainstream Shopping reading answers with location, explanation and pdf summary.
Green Wave Washes Over Mainstream Shopping
Research in Britain has shown that green consumersâ continue to flourish as a significant group amongst shoppers. This suggests that politicians who claim environmentalism is yesterdayâs issue may be seriously misjudging the public mood.
A report from Mintel, the market research organisation, says that despite recession and financial pressures, more people than ever want to buy environmentally friendly products and a âgreen waveâ has swept through consumerism, taking in people previously untouched by environmental concerns. The recently published report also predicts that the process will repeat itself with âethicalâ concerns, involving issues such as fair trade with the Third World and the social record of businesses. Companies will have to be more honest and open in response to this mood.
Mintelâs survey, based on nearly 1,000 consumers, found that the proportion who look for green products and are prepared to pay more for them has climbed from 53 per cent in 1990 to around 60 per cent in 1994. On average, they will pay 13 per cent more for such products, although this percentage is higher among women, managerial and professional groups and those aged 35 to 44.
Between 1990 and 1994 the proportion of consumers claiming to be unaware of or unconcerned about green issues fell from 18 to 10 per cent but the number of green spenders among older people and manual workers has risen substantially. Regions such as Scotland have also caught up with the south of England in their environmental concerns. According to Mintel, the image of green consumerism as associated in the past with the more eccentric members of society has virtually disappeared. The consumer research manager for Mintel, Angela Hughes, said it had become firmly established as a mainstream market. She explained that as far as the average person is concerned environmentalism has not gone off the boilâ. In fact, it has spread across a much wider range of consumer groups, ages and occupations.
Mintelâs 1994 survey found that 13 per cent of consumers are âvery dark greenâ, nearly always buying environmentally friendly products, 28 per cent are âdark greenâ, trying âas far as possibleâ to buy such products, and 21 per cent are âpale greenâ â tending to buy green products if they see them. Another 26 per cent are âarmchair greensâ; they said they care about environmental issues but their concern does not affect their spending habits. Only 10 per cent say they do not care about green issues.
Four in ten people are âethical spendersâ, buying goods which do not, for example, involve dealings with oppressive regimes. This figure is the same as in 1990, although the number of âarmchair ethicalsâ has risen from 28 to 35 per cent and only 22 per cent say they are unconcerned now, against 30 per cent in 1990. Hughes claims that in the twenty-first century, consumers will be encouraged to think more about the entire history of the products and services they buy, including the policies of the companies that provide them and that this will require a greater degree of honesty with consumers.
Among green consumers, animal testing is the top issue â 48 per cent said they would be deterred from buying a product it if had been tested on animals â followed by concerns regarding irresponsible selling, the ozone layer, river and sea pollution, forest destruction, recycling and factory farming. However, concern for specific issues is lower than in 1990, suggesting that many consumers feel that Government and business have taken on the environmental agenda.
Questions 1-6
Do the following statements agree with the claims of the writer of Reading Passage ?
In boxes 1-6 on your answer sheet write
YES if the statement agrees with the claims of the writer
NO if the statement contradicts the claims of the writer
NOT GIVEN if it is impossible to say what the writer thinks about this
1. The research findings report commercial rather than political trends.
2. Being financially better off has made shoppers more sensitive to buying âgreenâ.
3. The majority of shoppers are prepared to pay more for the benefit of the environment according to the research findings.
4. Consumersâ green shopping habits are influenced by Mintelâs findings.
5. Mintel have limited their investigation to professional and managerial groups.
6. Mintel undertakes market surveys on an annual basis.
Questions 7-9
Choose the appropriate letters A-D and write them in boxes 7-9 on your answer sheet.
7. Politicians may have âmisjudged the public moodâ because âŚ
A) they are pre-occupied with the recession and financial problems.
B) there is more widespread interest in the environment agenda than they anticipated.
C) consumer spending has increased significantly as a result of âgreenâ pressure.
D) shoppers are displeased with government policies on a range of issues.
8. What is Mintel?
A) an environmentalist group
B) a business survey organisation
C) an academic research team
D) a political organisation
9. A consumer expressing concern for environmental issues without actively supporting such principles isâŚ
A) an âethical spenderâ.
B) a âvery dark greenâ spender.
C) an âarmchair greenâ.
D) a âpale greenâ spender.
Questions 10-13
Complete the summary using words from the box below.
Write your answers in boxes 10-13 on your answer sheet.
NB There are more answers than spaces, so you will not use them all.
The Mintel report suggests that in future companies will be forced to practise greater ⌠(10) ⌠in their dealings because of the increased awareness amongst⌠(11)⌠of ethical issues. This prediction is supported by the growth in the number of ⌠(12)⌠identified in the most recent survey published. As a consequence, it is felt that companies will have to think more carefully about their ⌠(13)âŚ.
Answers with Explanation
Check out Green Wave Washes Over Mainstream Shopping reading answers below with locations and explanations given in the text:
bg_collapse view=âbutton-greenâ color=â#fffafaâ icon=âzoomâ expand_text=âShow Answersâ collapse_text=âHide Answersâ ]
1. YES
2. NO
3. YES
4. NOT GIVEN
5. NO
6. NOT GIVEN
7. B
8. B
9. C
10. honesty and openness
11. consumers
12. armchair ethicals
13. social record
[/bg_collapse]
Wondering how the answers are chosen?? Then, read Green Wave Washes Over Mainstream Shopping reading answers explained below:
YES/NO/NOT GIVEN
Question | Answer Explanation |
---|---|
1. The research findings report commercial rather than political trends. | Underline keywords: research findings, report, commercial, than, political trends In the paragraph 2, in lines 9-14, the writer explains, â___The recently published report also predicts that the process will repeat itself with âethicalâ concerns, involving issues such as fair trade with the Third World and the social record of businesses___.â In this text, The recently published report also predicts that means that â the research findings report, & fair trade with the Third World and the social record of businesses means that â commercial rather than political trends Hence, the answer is going to be: YES |
2. Being financially better off has made shoppers more sensitive to buying âgreenâ. | Underline keywords: being financially better off, made, shoppers, more sensitive, buying âgreenâ If we see the starting lines in paragraph 2, â__despite recession and financial pressures, more people than ever want to buy environmentally friendly products and a âgreen waveâ has swept through consumerism.____â In this text, despite recession and financial pressures means that â being financially unstable (opposite to âbetter offâ) & more people than ever want to buy means that â made shoppers more sensitive & environmentally friendly products means that â green products As you see, it completely contradicts the statement in the question. Hence, the answer is going to be: NO |
3. The majority of shoppers are prepared to pay more for the benefit of the environment according to the research findings. | Underline keywords: majority of shoppers, prepared to pay more, benefit of the environment, research findings In the paragraph 3, in lines 1-6, âMintelâs survey, based on nearly 1,000 consumers, found that the proportion who look for green products and are prepared to pay more for them has climbed from 53 per cent in 1990 to around 60 per cent in 1994_____.â In this text, climbed from 53 per cent in 1990 to around 60 per cent in 1994 means that â the majority of shoppers & the proportion who look for green products and are prepared to pay more means that â prepared to pay more for the benefit of the environment Hence, the answer is going to be: YES |
4. Consumersâ green shopping habits are influenced by Mintelâs findings. | Underline keywords: Consumersâ green shopping habits, influenced by, Mintelâs findings This passage talks about the research work of Mintel; nevertheless, there is NO information about consumersâ green shopping habits and influence of Mintelâs findings on them. Hence, the answer is going to be: NOT GIVEN |
5. Mintel have limited their investigation to professional and managerial groups. | Underline keywords: Mintel, invited, their investigation, professional, managerial groups Look at the ending lines of paragraph 3, â ___ although this percentage is higher among women, managerial and professional groups and those aged 35 to 44.â These lines made it crystal clear that Mintel has NOT limited their investigation to professional and managerial groups only; women and people aged 35 to 44 were also part of the investigation. Hence, the answer is going to be: NO |
6. Mintel undertakes market surveys on an annual basis. | Underline keywords: Mintel, undertakes, market surveys, annual basis In the whole text, we find NO information on whether Mintel undertakes market surveys on an annual basis or not. Hence, the answer is going to be: NOT GIVEN |
MULTIPLE CHOICE QUESTIONS
Question | Answer Explanation |
---|---|
7. Politicians may have âmisjudged the public moodâ because ⌠| Underline keywords: politicians, may have, âmisjudged the public moodâ Look at the 1st paragraph, the writer explains, âResearch in Britain has shown that âgreen consumersâ continue to flourish as a significant group amongst shoppers. This suggests that politicians who claim environmentalism is yesterdayâs issue may be seriously misjudging the public mood.â In this text, âgreen consumersâ continue to flourish as a significant group amongst shoppers means that â there is more widespread interest in the environment agenda Hence, the answer is going to be: B |
8. What is Mintel? | Keywords for the question: what, Mintel Look at the starting lines of paragraph 2, âA report from Mintel, the market research organisation,____â In this text, market research organisation means that â business survey organisation Hence, the answer is going to be: B |
9. A consumer expressing concern for environmental issues without actively supporting such principles is⌠| Underline keywords: consumer, expressing concern, environmental issues, without, actively supporting, such principles Carefully look at the lines 9-11 of paragraph 5, â____âarmchair greensâ; they said they care about environmental issues but their concern does not affect their spending habits.___â In this text, care about environmental issues means that â expressing concern for environmental issues & their concern does not affect their spending habits means that â without actively supporting such principles Hence, the answer is going to be: C |
SUMMARY COMPLETION
Question | Answer Explanation |
---|---|
The Mintel report suggests that in future companies will be forced to practise greater ⌠(10) ⌠in their dealings because of the increased awareness amongst⌠(11)⌠of ethical issues. | Underline keywords: the Mintel report, in future, companies will be forced, practise, greater, because of, increased awareness, ethical issues Letâs look at the ending lines of paragraph 2, â____The recently published report also predicts that the process will repeat itself with âethicalâ concerns, involving issues such as fair trade with the Third World and the social record of businesses. Companies will have to be more honest and open in response to this mood.___â In this text, The recently published report means that â The Mintel report & Companies will have to be means that â in future companies will be forced to practise & more means that â greater & honest and open means that â honesty and openness Now, look at the start of paragraph 3, âMintelâs survey, based on nearly 1,000 consumers_____.â Hence, the answers are going to be:honesty and openness, consumers |
This prediction is supported by the growth in the number of ⌠(12)⌠identified in the most recent survey published. | Underline keywords: this prediction, supported by, growth, number of, identified, most recent survey In the paragraph 6, look at the lines 4-9, â____This figure is the same as in 1990, although the number of âarmchair ethicalsâ has risen from 28 to 35 per cent and only 22 per cent say they are unconcerned now, against 30 per cent in 1990_____.â In this text, risen from 28 to 35 per cent means that â This prediction is supported by the growth in the number Hence, the answer is going to be: armchair ethicals |
As a consequence, it is felt that companies will have to think more carefully about their ⌠(13)âŚ. | Underline keywords: as a consequence, felt that, companies, will have to think, more carefully Look at the paragraph 6, in lines 9-13, the author says, â ______Hughes claims that in the twenty-first century, consumers will be encouraged to think more about the entire history of the products and services they buy.â In this text, entire history of the products and services they buy means that â social record, Hence, the answer is going to be: social record |
If you want the pdf summary of Green Wave Washes Over Mainstream Shopping reading passage, please write your email in the comment section below. Weâll send it across at the speed of light.
or
You can buy the complete booklet here at discounted price.
All the best !
Disclosure: We sometimes use affiliate links in our content. This means if you click on the link and purchase an item, weâll receive an affiliate commission at no extra cost to you. These links help us to offset the costs of running this website. Thanks for understanding! |