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Marketing advice for new businesses: Reading Answers

IELTS General Test – Passage 02: Marketing advice for new businesses reading answers explanation, location and pdf. This reading paragraph has been taken from our huge collection of Academic & General Training (GT) Reading practice test PDF’s.

Marketing advice for new businesses

If you’re setting up your own business, here’s some advice on getting customers.

Know where your customers look

Your customers aren’t necessarily where you think they are. So if you‘re advertising where they’re just not looking, it’s wasted money. That’s why it pays to do a bit of research. Every time someone contacts your company, ask them where they found out about you. And act on this information so you’re advertising in the right places.

Always think like a customer
What makes your customers tick? Find out, and you’re halfway to saying the right things in your advertising. So take the time to ask them. A simple phone or email survey of your own customers, politely asking why they use you, what they really like and what they don’t, is invaluable.

Make sure customers know you’re there

If a customer can‘t see you, they can‘t buy from you. There are loads of opportunities to promote your business — print, press, direct mail, telemarketing, email and the internet — and using a mix of these increases your chances of being seen (and remembered).

Ignore your customers and they’ll go away

It sounds obvious, but companies who talk to their customers have much better retention rates than those that don’t, so it’s worth staying in touch. Capture your customers’ email addresses upfront. Follow up a transaction to check they’re happy with the service and, if possible, send them updates that are helpful, informative and relevant.

Know what works (and what doesn’t)

Do what the professionals do, and measure all your advertising. That’ll tell you what you’re doing right — and where there’s room for improvement. You never know, it might just throw up some information that could change your business for the better.

Remember word-of-mouth: the best advertising there is

A recent survey found that consumers are 50% more likely to be influenced by word-of-mouth recommendations than by TV or radio ads. So your reputation is your greatest asset If your current customers are impressed with your company, they’ll be more inclined to recommend you to others. On the flip side, if they experience bad service they probably won’t complain to you — but you can be sure they will to their friends.

Questions 15-20

Complete the sentences below. Choose ONE WORD ONLY from the text for each answer. Write your answers in boxes 15—20 on your answer sheet.

15. Some………………………………………………..will help you to discover the most effective places to advertise.


16. A ……………………………………………… of your customers will show you how they feel about your company.


17. A …………………………of forms of advertising will make it more likely that potential customers will find out about you.


18. lf you can, provide customers with useful………………………………………………about your business.


19. Measuring the effects of your advertising can give you …………………………………. that will improve your business.


20. Success in finding new customers largely depends on your ………………………………………….

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Marketing advice for new businesses Answers

Check out Marketing advice for new businesses reading answers below:

15. RESEARCH

16. SURVEY

17. MIX

18. UPDATES

19. INFORMATION

20. REPUTATION

Wondering how the answers are chosen?? Then, read Marketing advice for new businesses reading answers explained below:

SENTENCE COMPLETION

QuestionAnswer Explanation
15. Some………………………………………………..will help you to discover the most effective places to advertise.Underline keywords: will help, discover, most effective places, to advertise     

In the ‘Know where your customers look’ section, the writer explains about, “____Your customers aren’t necessarily where you think they are. So if you’re advertising where they’re just not looking, it’s wasted money. That’s why it pays to do a bit of research. Every time someone contacts your company, ask them where they found out about you. And act on this information so you’re advertising in the right places____.”

In this text, it pays means that ➙ will help you
&
advertising in the right places means that ➙ the most effective places to advertise

Hence, the answer is going to be: research  
16. A ……………………………………………… of your customers will show you how they feel about your company.Underline keywords:  of your customers, will show, how, they feel, your company   

Looking at the, “Always think like a customer’ section, you’ll find, “What makes your customers tick? ____ A simple phone or email survey of your own customers, politely asking why they use you, what they really like and what they don’t, is invaluable.”

In this text, What makes your customers tick? means that ➙ how they feel about your company

Hence, the answer is going to be: survey
17. A …………………………of forms of advertising will make it more likely that potential customers will find out about you.Underline keywords:  forms of advertising, will make, more likely, potential customers, will find out, about you     

In the ‘Make sure customers know you are there’ section, look at the lines, “___If a customer can’t see you, they can’t buy from you. There are loads of opportunities to promote your business – print, press, direct mail, telemarketing, email and the internet – and using mix of these increases your chances of being seen (and remembered)____.”

In this text, a mix of these means that ➙mix of forms of advertising
&
increases your chances of being seen means that ➙ make it more likely that potential customers will find out about you

Hence, the answer is going to be: mix  
18. lf you can, provide customers with useful………………………………………………about your business.Underline keywords:  if you can, provide customers, useful, about your business,       

In the lines 3-4 of the ‘Ignore your customers and they’ll go away’ section, the author points out, “___Follow up a transaction to check they’re happy with the service and, if possiblesend them updates that are helpful, informative and relevant.____”  

In this text, if possible means that ➙ if you can
&
send them means that ➙ provide customers with
&
helpful, informative and relevant means that ➙ useful____ about your business

Hence, the answer is going to be: updates  
19. Measuring the effects of your advertising can give you …………………………………. that will improve your business.Underline keywords:  measuring, effects, your advertising, can give, that will improve, business

In the ‘Know what works (and what doesn’t)’ section, you should look at, “____Do what the professionals do, and measure all your advertising. That’ll tell you what you’re doing right – and where there’s room for improvement. You never know, it might just throw up some information that could change your business for the better.____”

In this text, measure all your advertising means that ➙ Measuring the effects of your advertising
&
could change your business for the better means that ➙ will improve your business

Hence, the answer is going to be: information  
20. Success in finding new customers largely depends on your ………………………………………….Underline keywords:  success, finding new customers, largely depends on   

In the ‘Remember word-of-mouth: the best advertising there is’ section, the author explains, “A recent survey found that consumers are 50% more likely to be influenced by word-of-mouth recommendations than by TV or radio ads. So your reputation is your greatest asset___.”

In this text, greatest asset means that ➙ success in finding new customers largely depends on

Hence, the answer is going to be: reputation  
Have any doubts??? Discuss in the comments ...

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